Senior Marketing Manager (FMCG Industry)

1. SR Manager Marketing (FMCG Industry)

    

   Job Description For Senior Marketing Manager (FMCG Industry)

Key skills: Product Management, Marketing Management, Marketing Strategy, Brand ManagementProduct Marketing

Experience: 7 to 12 years

Job location

Mumbai (All Areas)

Annual offered salary

₹ 15 lacs to 25 lacs

Job description

Role & responsibilities:

• Develop and execute comprehensive marketing plans and strategies that align with the companys business objectives.
• Identify target markets, customer segments, and create a value proposition for different product lines.
• Analyze market trends, competitor activities, and customer feedback to refine strategies.
• Ensure consistent brand messaging and positioning across all platforms.
• Develop and maintain brand guidelines to support the growth and development of the company’s products in the building materials industry.
• Create and manage demand generation programs that include lead nurturing, content marketing, email marketing, and PPC campaigns.
• Collaborate with the sales team to ensure effective lead management and conversion strategies.
• Develop product marketing strategies, including positioning, pricing, and promotion plans.
• Collaborate with R&D, product management, and sales to successfully launch new products.
• Conduct market research to identify product trends, customer needs, and opportunities.
• Review daily progress of monthly target, find out the gaps and assign specific task to achieve the set targets
• Conduct periodic review meetings of marketing team and take corrective action for achieving the targets and review pending action points for timely compliance
• Assist the company’s digital marketing efforts, including SEO/SEM, social media, website management, and digital advertising.
• Plan and execute trade shows, conferences, webinars, and other events to promote products and network with key industry stakeholders.
• Ensure effective participation in industry-specific events to generate leads and build relationships.
• Collaborate with cross-functional teams, including Sales, Product Development, Operations, and Customer Service, to ensure marketing strategies are aligned with overall company objectives.
• Conduct ongoing market research to stay updated on industry trends, customer needs, and competitive landscape.
• Provide insights and recommendations based on data analytics, consumer behaviour, and feedback.

Email Address: jobs@sourcemind.in

Sourcemind1@gmail.com

# 7208899111